12 DIFFERENT FILMMAKERS FROM 10 DIFFERENT LOCATIONS AROUND THE WORLD.
This integrated campaign racked up 5M views and numerous articles about our campaign. It also set our brand on a more inclusive path as to how we go about telling outdoor stories…

With a goal to feature diverse perspectives in front, and behind the camera. And the opportunity to share the love and shape the future of our industry.

We set out with the project to start a dialogue among a global group of BIPOC outdoor enthusiasts, photographers and filmmakers, designers, color theorists, and Diversity, Equity & Inclusion leaders (DEI), on how we can ensure more diverse perspectives in our marketing and messaging.

While a lone video project can’t solve a decades-long lack of representation, it’s the start of how we're changing our approach going forward. 

 The key takeaways from our conversations? A commitment to featuring diverse outdoor enthusiasts is made more legitimate by expanding opportunities for the diverse perspectives of this generation of storytellers. And by depicting the authentic joy shared by people who love nature, we inspire the next generation of outdoor enthusiasts to take their rightful place in the Outdoor Community.  

Real people having fun outside. If it sounds simple, it is.

Outdoors are for everyone.

Creative and Art Direction: David Karstad and Sarah Gensert
Video Creative led by Wheelie Creative
Click here to see and learn more about all of the filmmakers involved.