The 2021 Polartec Apex Awards campaign centers the importance of versatility and functionality for today’s consumer, brought to life by a creative campaign featuring photography of all the winning products under the theme “Mountain to Bar and Back Again.” Recognizing the very best in garment design and fabric innovation, it's the freedom to play and perform in the same solution that makes many of this year’s winners stand out from the crowd. The models in the campaign have been fashioned as characters representing each winning brand’s product.
I provided the campaign’s art direction and design from concept to completion.
Creative Direction: David Karstad
Copywriter: Billy Mangala
Photographer: Chris Hornbecker
