Rip ’N’ Run started as a fairly typical running diary. A 72 hours, there and back, kind of thing. Photos and words. It became an artistic expression about the connection between nature, exercise, wellness, and mental health. Amy Rose shares her connection through poetry, photography and essays about how trail running has strengthened her mind, body, and recovery. What began as a guest post turned into an integrated content campaign across social, email, blogs, and advertising.

Creative Direction: David Karstad
Writing & Photography: Amy Rose
Animation: Erik Berglund